Ira Teinowitz
Advertising Age
August 7, 2008
WASHINGTON (AdAge.com) -- The NCAA is rejecting calls from critics to alter its policy allowing beer and wine cooler ads on telecasts of college sports, saying the current policy is sufficient.
The Division 1 executive committee announced its decision to reaffirm the policy today after a meeting in
Cartoon Characters in Which? Firing Line
Caroline Lovell
Brand Republic
October 2, 2008
LONDON - Which? has urged the food industry to stop using cartoon marketing for unhealthy foods, in a report published today.
The consumer watchdog has called for a cartoon loophole to be closed in self-regulatory CAP and BCAP codes in order to tackle
This Holiday Season, Retailers Better Be Wary Of The Surly Shopper
Consumers stressed by economy will be less tolerant of lousy service and pricy items
Shannon Proudfoot
Canwest News
November 06, 2008
Retailers are turning on the charm in an effort to coax credit cards from the wallets of financially stressed customers this holiday season.
Stephanie Clifford
The New York Times
March 17, 2009
WHERE are all the young men?
That has been the cry of fast-food chains in the last few years, as teenage boys have turned away from television and radio to nontraditional media.
The chains have been outdoing themselves trying to get their attention. This winter, Burger King ran a campaign
Ira Teinowitz
The Wrap
April 30, 2009
A Discovery Communications and Hasbro announcement on Thursday that they would launch a childen’s cable network showcasing Hasbro toy brands may wave a red flag in front of regulators already worried about TV product placement and embedded advertising.
Leaders of some consumer groups said today that
The Walt Disney Company, with the help of Steven P. Jobs and his retailing team at Apple, intends to drastically overhaul its approach to the shopping mall.
At a time when many retailers are still cutting back or approaching strategic shifts with extreme caution, Disney is going the other way, getting more aggressive and putting into motion an
